Company background:
Neckermann.com is one of the largest home shopping companies in the Netherlands and Belgium. They offer tens of thousands of articles through catalogues, mailings and internet, which usually can be delivered within 24 hours. Neckermann.com offers a whole range of products to reach your potential clients: addresses, parcel inserts, loose mailing inserts, attached inserts in the heart of the catalogues, advertisements in the main catalogue, advertisements on the website. So, with Neckermann.com you can set up, if you wish, a real multimedia campaign, by combining different channels.
Application:
Buyers of Neckermann.com are mainly women around 45 years old with an average income. In general they can be described as loyal, faithful, fashionable, impulsive and sensitive to special offers. They are especially recruited online, but also via direct mail and telemarketing. Besides direct mail, telemarketing, parcel inserts or e-mail marketing, you can also make use of the banner positions on the Neckermann.com- website or advertise in the catalogues.
