Company background:
Lecturama Uitgeverij has been specialized in assembling exceptional collections for more than 50 years. The collections are only sold by Lecturama Uitgeverij and occur by a subscription system.
The assortment is dividable in five main groups:
- Hobbies (Digital Photography, Webpage Designs, To embroider, etc.)
- DVD’s (Rail Away, Komische Kluchten, Western fight films, etc.)
- Statuettes (Crystal Animals, Diamants, Porcelain horses, etc.)
- Miniatures (Trains, Harley Davidson, Lighthouses, etc.)
- Collections (Suske en Wiske, Rooie Oortjes, Baantjer)
The main characteristic of this file is the high impulse behavior of the clients.
Application:
This file has been used frequently and successfully for prospecting campaigns in several sectors such as mail order, editors, lotteries, games of chance and financial services and health products.
The addresses can be used for acquisition campaign (by mail or phone).
